A lot of advertisers viewed Google Ad and Facebook Ads in an adversarial way & the most important 2 companies’ long-standing rivalry, often dramatized by technology media outlets, was taken as irrefutable evidence that the 2 platforms were in direct competition with each other, which it had been necessary for all the businesses of all sizes to form a difficult decision about which platform was right for his or her needs; a false dichotomy that is still confusing and misleading to those new online advertising.
Although the 2 platforms are often positioned as competitors, nothing might be beyond reality in a practical sense. Many businesses are leveraging the strengths of advertising on Google and Facebook Ads together to realize maximum visibility, increase leads and sales, and find new customers, adopting different strategies that aligned with the functionality of each and every platform & seeing the remarkable return on their advertising spend.
Today, we’ll examine what sets Google AdWords and Facebook Ads apart, how the 2 ad platforms work, and why you ought to think about using both as a part of your wider digital marketing strategy.
Google Ad vs Facebook Ads
Before we glance at the varied strengths and features of Google AdWords and Facebook Ads, it’s crucial to know the first difference between the 2 ad platforms.
Google AdWords: Paid Search
Google AdWords is the world’s largest and hottest PPC advertising platform. AdWords is so widely used, it's become synonymous with the term “paid search.” the 2 terms are used interchangeably, albeit other platforms like Bing Ads add an identical way. The paid internet search targets the targeting of keywords and therefore the use of text-based advertisements. Advertisers using AdWords bid on keywords – specific words and phrases included in search queries entered by Google users – within the hopes that their ads are going to be displayed alongside search results for these queries. whenever a user clicks on a billboard, the advertiser is charged a particular amount of cash, hence the name “pay-per-click advertising.” PPC bidding and bid optimization may be a complex topic, and beyond the scope of this guide, but essentially, users are paying for the potential to seek out new customers who supported the keywords and search terms they enter into Google.
Facebook Ads : Paid Social
Facebook Ads may be a prime example of what's referred to as “paid social,” or the practice of advertising on social networks. With the very best number of monthly active users (or MAUs) of any social network within the world, Facebook has become a highly competitive and potentially lucrative element of the many business’ digital advertising strategies.
Although advertising on Facebook is often thought of as almost like AdWords, there in advertisers using both platforms are essentially promoting their business via the web, this is often where the similarities end. Unlike paid search, which helps businesses find new customers via keywords, paid social helps users find businesses supporting the items they’re curious about and therefore the ways during which they behave online.
When it involves the first difference between Google AdWords and Facebook Ads, you'll consider it this way: AdWords helps you discover new customers, while Facebook helps new customers find you.
What is the cost to advertise with Facebook ads ?
Generally, Facebook ads are very cheaper to run other than Google ads. Facebook ads have a CPC that ranges from a couple of cents to a couple of dollars. It all depends upon your industry. Some industries are touch costlier than others.
How much does advertising with Google Ads cost ?
Google ads are often pricier than Facebook ads. the value generally falls around a couple of dollars for every click, but some industries can get as high as $50 per click! If you fall under a better CPC bracket, it can get expensive to run a campaign via Google Ads.
Now that we’ve covered the elementary difference between Google AdWords and Facebook Ads (or paid search and paid social), let’s examine the strengths of every platform and the way these online marketing tools are often leveraged effectively.
The advantages of Facebook ads
Facebook has billions of active monthly users that engage on their platform.
Here are a couple of benefits you’ll receive by using Facebook ads.
- Access to quality data: People share an abundance of data about themselves on Facebook. They share life events, interests, hobbies, beliefs, and more. once you advertise on Facebook, you'll target people who supported this information to assist your business reach more relevant lead.
- Create lookalike audiences: If you have already got a database of data about people presumably to have an interest in your business, you'll upload that information to Facebook. you'll target quality Facebook users supported the info once it’s uploaded into your ad campaign.
- Use Facebook’s visual elements: All Facebook ads are visual, which makes your ads more interesting and interesting for your audience. Video, image, and carousel ads can all assist you to capture the eye of your target shopper and obtain them excited about your product or service.
- Earn a high conversion rate: Conversions are a critical part of your ad campaigns. If you don’t earn conversions, you don’t earn the sign-ups, sales, followers, or leads that you simply want. Facebook ads, however, offer a powerful conversion rate of just about 10%.
The advantages of Google Ads
Here are a couple of benefits you’ll experience using the Google Ads platform.
- Reach more leads for your business: Since Google may be a leading advertiser which fields billions of search queries per day, this creates a chance for you to succeed in dozens of leads for your business.
- Use differing types of advertising: Google offers both search network and display network advertising. This suggests you'll either create ads that appear within the search results or have ads that display on other websites. you've got multiple options to undertake to succeed in new leads.
- Bid on many keywords: With Google, you’re ready to bid on dozens of keywords to urge your ads to rank for them. It allows you to realize more exposure and reach new people. Even better, you'll access other targeting options that transcend words or phrases.
- Earn positions supported relevancy: Money won’t buy you a top advertising spot, but relevancy will. this suggests that no matter your budget size, your ad has a chance to compete with top brands for relevant queries.
Businesses and marketers experimenting with Facebook Ads are often impressed by the granularity of its targeting options, also because of the tools they need at their disposal for creating beautiful, engaging ads. However, one element of Facebook Ads that consistently takes newcomers all of sudden is that the potential return on investment than advertising on Facebook offers, and the way for the professional advertisers can stretch a limited ad budget on the platform.
Google AdWords and Facebook Ads: Which do you have to Be Using ?
Both Google AdWords and Facebook Ads are incredibly powerful advertising platforms that cater to virtually every sort of business. When evaluating each solution’s strengths and potential applications, it’s also apparent that the 2 platforms should be viewed in a complementary, instead of adversarial, way. Some people enforce comparing Facebook Ads to the Google Display Network, and while the 2 platforms share some similarities (as detailed during this comprehensive Facebook vs. Google Display Network infographic), the ways during which the 2 platforms have evolved independently of 1 another shows that AdWords and Facebook should be utilized in concert, not a con.
Harnessing the facility of both paid search and paid social may be a remarkably effective advertising strategy. However, it necessitates a dual advertising strategy that aligns with the strengths of every respective platform. Although marketing messaging can – and arguably should – remain consistent across both Google AdWords and Facebook Ads, it’s vital to know how best to use each platform for max ROI and greater business growth.